Karen Murrell has played a leading hand in shifting the global beauty industry towards natural, environmentally friendly products that don’t compromise on quality. Her success story has leaned on no shortage of inspiration from New Zealand flowers, colours and tones.

In this episode of Flying the Fern, host David Downs talks to Karen about:

• Developing her own lipstick range from home
• Getting an Instagram shout out from Kourtney Kardashian
• How she’s expanded into new countries, including an in-depth look at her China business
• How the FernMark helped to win a trademark court case