THE FERNMARK LICENCE PROGRAMME

When the New Zealand Avocado Growers Association attended Asia Fruit Logistica 2025 in Hong Kong, they knew they were competing for attention alongside some of the world’s largest avocado suppliers. Peru, Mexico and Australia dominate the category in scale, but New Zealand has something different to offer: a trusted national story backed by the FernMark.

Akaroa Salmon is the smallest ocean-based salmon farm in the world. Nestled in the pristine waters of Akaroa Harbour on Te Pātaka o Rākaihautū (Banks Peninsula), the boutique producer has spent nearly 40 years perfecting the art of raising king salmon.

Hello Period began with the Hello Cup menstrual cup and has since grown into a complete range including period underwear, reusable pads, and the world-first Hello Disc.

Apollo Foods is rewriting the rules of beverage manufacturing with a sharp focus on brand integrity, sustainability, and local provenance. Home to the country’s best-selling plant milk Boring® and playful juice Picky®, together they’re proving that innovation and identity can go hand in hand – in Aotearoa and beyond.

Shadowspec Umbrellas are modular, crafted to endure, and made to be repairable – a reflection of the company’s belief that sustainable design means investing in longevity.

PowerStats has become a global leader in live market share statistics. Providing seamless services that deliver trusted data to businesses worldwide, the company has embraced the power of connection, fostering industry collaboration for real time insight.

In 1996, co-founders of AgriSea, Jill and Keith Bradley left behind their corporate jobs to experiment with a garage-brewed seaweed solution. That leap of faith has grown into a powerhouse of agricultural innovation, pushing the limits of what’s possible in biotech, farming, and marine ecosystem regeneration.

For over 130 years, Wisewool has blended heritage with innovation to champion the future of strong wool – wool of 30 microns and above. As a fifth-generation family business, it remains deeply rooted in tradition while leading what it calls a ‘global wool renaissance.’

Jeuneora's range blends natural ingredients, sustainable practices, and innovative design to deliver cruelty-free skincare and natural supplements.

Holistic Hair was ahead of its time when it entered the market in 2006, led by a vision to harness nature’s power for sustainable hair care.

Spearheaded by two avid road cyclists, PURE Sports Nutrition embodies Aotearoa New Zealand’s spirit of innovation and determination.

Combining a deep-rooted passion for sports and a commitment to quality, boutique cycling brand Chapter2 found its place in Aotearoa New Zealand, inspired by our nation’s adventurous spirit.